Kinetic
Marketing
Established by a free school co-founder, Kinetic Marketing has provided comprehensive marketing support to schools and multi-academy trusts across the country for over a decade. As a Create: Schools partner and officially endorsed as a DfE sub-contractor, Kinetic provides marketing advice to free school proposer groups.
With 91%* of business from repeat clients and 95%* through client recommendation, Kinetic has built its exceptional reputation by providing insightful and creative marketing strategies tailored to each client’s needs and delivering laser-focused, cohesive, measurable campaigns across tried-and-tested channels, effectively reaching and engaging the target audience and optimising the return on investment.
*Data from Jan – Oct 2023
Clients cite our unrivalled insight into wider opportunities and challenges that impact the marketing of their school or trust as one of the reasons they keep coming back to Kinetic. As wearers of many hats in an ever-evolving landscape, they also value our understanding of their pain points and guidance toward solutions that lie outside our area of expertise.
Joining Umbrella Group following 10 years of collaboration with Premier Advisory Group (PAG) enables further learning from the different perspectives of a full range of education specialists to enhance these points of differentiation, remain one step ahead and provide unparalleled value to our clients.
Why Umbrella?
Children First Learning Partnership (CFLP) is a Staffordshire-based multi-academy trust formed in 2019 from four first and primary schools. Having added its sixth school this year and with a proven track record of school-to-school improvement, CFLP’s vision is to be one of the highest-performing trusts in the country and grow to enable as many children as possible to thrive, flourish and achieve their full potential. CFLP approached Kinetic Marketing through a recommendation from Three Spires Trust to help them achieve this.
Projects
Children First Learning Partnership
Challenges
CFLP’s existing logo and materials, while fit for purpose upon creation of the trust, now mismatched the dynamic and high-performing trust that it had become by 2023.
A brand refresh was required to reflect this evolution, to help position CFLP as a solid contender amongst competitor trusts to enable the successful growth of its family of schools and to help attract further families and staff to its existing member schools.
Solutions and Improved Outcomes
CFLP’s existing logo and materials, while fit for purpose upon creation of the trust, now mismatched the dynamic and high-performing trust that it had become by 2023.
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Laying foundations: We built an in-depth understanding of the trust and its challenges and goals to shape a solid multi-channel marketing strategy and plan to effectively reach and engage all key stakeholders to support its growth.
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A strong identity: Key stakeholders, including the children, were involved in the decision-making process and helped us understand the gap between the current perception of the brand and the future vision. We created a new trust logo which reflects a collaborative and dynamic organisation with a proven track record of improving primary schools and with children at the heart of all they do, and which internal stakeholders are proud of.
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An adaptable solution: We also considered how elements of the trust’s new logo could be applied across current and future member schools to show that they are part of the same family yet retain their unique identity. Exploring how the logo can be developed across digital and printed materials from the outset ensures optimum flexibility and impact across all channels.
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Quality marketing collateral: Having a consistent look and feel across all materials from the letterhead to the brochure targeting prospective member schools provides a consistent experience at every touchpoint, which engenders trust and helps create a positive impression. We are currently developing CFLP’s new website – watch this space!
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Added value: Tapping into the Umbrella network, for example, Premier Advisory Group’s expertise on bidding for funding, DfE and local authority free school competitions, has helped us identify additional services to support the trust’s growth.
A brand refresh was required to reflect this evolution, to help position CFLP as a solid contender amongst competitor trusts to enable the successful growth of its family of schools and to help attract further families and staff to its existing member schools.
“From the initial conversation to where we are today, the service has been totally amazing! Becci really took the time to understand our vision and values and how we could embed this into the rebranding of our Trust. The attention to detail in every piece of work is second to none and enables me to focus on other aspects of my role as I know it is all in hand.”
- Victoria Mills, Chief Operations Officer, Children First Learning Partnership